Inbound Marketing University
Last year Hubspot, an internet marketing firm in Boston, MA, began offering a web-based training program called Inbound Marketing University (IMU). The program aims to educate people on how to...
View ArticlePilot Pens Does Internet Marketing Write
The other day I came across a very cool site built by the folks at Pilot pens. The site, pilothandwriting.com, allows you to turn your actual handwriting into digital text. All you have to do is print...
View ArticleSocial Media for Churches
I recently sat down for lunch with Brad Ruggles, a web developer and designer, who is in the process of launching a new church in Westfield. We had a chance to discuss social media and its impact on a...
View ArticleEngagement from Scratch Book Review
A few weeks ago I was contacted by Megan Dougherty at Firepole Marketing and asked to review Danny Iny‘s new book Engagement from Scratch!, which is all about building loyal audiences online. Although...
View ArticleHow Pay Per Click Marketing is Like Investing In Hershey Chocolate
Whenever I’m pitching the value of paid search marketing aka pay-per-click (PPC), inevitably one of the greatest concerns people have is with the cost. They think that it’s too expensive to use Google...
View ArticleUsing Heat Maps For Better Visibility of Your Website Visitors
As search engine algorithms continue to adjust and place a greater and greater emphasis on user experience, the need for robust insight into how human beings, not robots or spiders, interact with the...
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